Now that you have your audience, earned, owned and paid media strategies in place and also figured out a way to optimise your content, the only thing left to do is how do you apply the final touches.
You have invested time and money to create core strategies for your content. So this is what comes after. Consider this as the final touch up to your content.
This is what makes your content presentable for search engines and all of those other things that are necessary to ensure that your content reaches the right audience.
Your checklist to ensure that you have an optimised strategy in place when investing in Paid media.
Once your implementation of Earned and Owned media strategies are complete this should be your next logical step.
Earned media is content generated in any form about your things related to your brand.
Every organisation needs to have a media distribution network. One part of this network is Owned media.This I believe should be your first station after you figure out who your audience is going to be.
When we talk about an audience it is irrespective of whether it is for your brand, blog, products or services. What really matters is what type of an audience you want to target.Why do you want to target them?. What problems are you going to solve? It is very important to figure out who your target […]
There are a million blogs out there, covering almost everything on the planet.How do you ensure that your blog stands out from the rest?. How is yours unique?. When I say “Content Strategy”, I don’t mean that you have to be an experienced strategist to ensure this. I am going to share a few things that […]